Running a professional luxury home staging business is both an art & a strategic discipline. Every project demands a deep understanding of design, buyer psychology & the emotional triggers that inspire people to fall in love with a property. This year, that dedication has been recognised in the most meaningful way: by winning ‘The Best Luxury Staging Project 2025’ at the Home Staging Association (HSA) Awards for the UK & Ireland—a milestone that highlights not only a standout project, but the ongoing commitment to excellence within the industry.
This award follows our earlier achievement of winning ‘Best Vacant Property Staging Project’, making this recognition even more special. Both honours reflect the breadth of our expertise—from transforming high-end occupied homes to creating compelling narratives in completely empty spaces.
The Power of Professional Home Staging
Luxury home staging is more than decoration; it is a strategic marketing tool designed to:
Increase Buyer Interest
A professionally staged property invites buyers to imagine a lifestyle, not just a layout. Through thoughtful space planning, elevated design choices & attention to detail, staging amplifies a home’s potential & helps buyers emotionally connect from the moment they walk through the door (or scroll through the first photo online).
Encourage Stronger Offers
Staged properties are perceived as well-maintained, desirable & aspirational. This often results in higher-quality offers, fewer negotiations & a stronger position for the vendor. When buyers feel an emotional pull, they are more motivated to act decisively.
Reduce Time on the Market
Homes that are staged typically sell faster than those left empty or poorly presented. Professional staging minimises buyer hesitation & creates a sense of urgency—leading to quicker sales & fewer price reductions. In an ever-competitive property market, presentation truly matters.
What It Means to Be Recognised by the Home Staging Association
The Home Staging Association for the UK & Ireland is the leading authority for professional standards, innovation & education within the staging industry. Being recognised by the HSA is a significant honour because it reflects:
Exceptional Quality of Work
The award acknowledges staging that demonstrates creativity, attention to detail & a deep understanding of market trends. It is a celebration of the artistry behind transforming a property into a compelling lifestyle experience.
Commitment to Raising Industry Standards
Winning an HSA award signifies more than a beautiful project—it represents a commitment to professionalism, ethics & excellence. It highlights a dedication to elevating expectations within the property industry & reinforcing the value that quality staging brings to buyers, sellers & agents alike.
Inspiration for Future Projects
This recognition motivates us to continue pushing boundaries, exploring innovative design solutions & leading by example within the luxury property market.
A Proud Milestone—And an Exciting Future Ahead
Receiving the ‘Best Luxury Staging Project 2025’ award is a defining moment for our business. It validates the hard work, passion & precision that go into every project we take on. From high-value penthouses to spacious family residences, our goal has always been to help properties reach their full potential— & to help sellers achieve exceptional results.
We are deeply honoured by this recognition from the Home Staging Association & excited to continue delivering impactful, design-driven staging that inspires buyers & elevates the sales experience for everyone involved.
If you would like help transforming your property into a standout listing that attracts serious buyers & sets new standards in presentation, we would love to collaborate.
After images; luxury new build fully furnished & dressed for marketing
https://coastalhomestyling.co.uk/staging-to-sell/
In the UK housing market, staged properties don’t just sell. They sell first.
